Empanada

Paid

★ 1 • Updated Aug 11, 2026, 09:23 AM

Empanada is a B2B employee advocacy platform that enables entire companies to build pipeline through coordinated LinkedIn activity.

Use Cases ▼

Activate employee advocacy on LinkedIn

Generate B2B pipeline through social selling

Scale thought leadership content distribution

Gamify team participation in social media

Maintain brand voice while personalizing posts

What Problem It Solves ▼

Empanada solves the challenge of scaling employee advocacy on LinkedIn. Typically, only a brand page represents the company, but buyers trust individuals more. Getting employees to consistently post quality, on-brand content is difficult. Empanada provides curated content, AI personalization, and gamification to make advocacy easy, habitual, and effective, thus driving pipeline and brand trust.

Key Features ▼

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Simplifies employee advocacy with pre-approved content

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AI-assisted personalization saves time

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Gamification increases team engagement

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Direct LinkedIn publishing without copy-paste

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Affordable for teams with flat monthly pricing

Overview

Empanada is a B2B employee advocacy platform that enables entire companies to build pipeline through coordinated LinkedIn activity. It provides a centralized content library where marketing teams curate approved posts. Employees then select posts, personalize them with AI assistance to maintain their authentic voice, and publish directly to LinkedIn via the official API. A built-in leaderboard and lottery system gamify participation to sustain engagement. The platform is designed for B2B organizations seeking to amplify brand visibility and generate warmer sales conversations. By turning employees into trusted voices, companies can increase reach, engagement, and pipeline. Empanada's AI helps maintain brand consistency while allowing personalization, reducing the burden on individual contributors. Empanada includes analytics to track team activity and impact, though explicit details on analytics are limited. The service offers a 14-day free trial and costs $199 per month. It integrates with LinkedIn's API for seamless posting without copy-paste.