GoHalves

GoHalves is a co-marketing matchmaking platform for B2B tech brands. It matches non-competing companies whose audiences overlap, then drafts a joint campaign proposal for both sides. The platform is designed to replace cold outreach, LinkedIn prospecting, and spreadsheet-based partnership hunting with structured matches based on shared goals and audience fit. It also provides unique tracking links and dashboards so each partner can measure results from the exchange. The onboarding process begins with a short interview where users can speak or type answers to build a brand profile. GoHalves then presents matches with compatibility scores and ICP overlap logic. Once both sides accept a match, the platform breaks the ice by generating a pre-filled proposal based on what each brand wants and does best. Both partners can edit and tweak the proposal before scheduling the campaign. GoHalves supports several ready-made campaign playbooks, including newsletter swaps, social promotions, deals, podcast features, and in-app cross-promotions. For each campaign type, it drafts suggested copy, links, tracking, and reporting for both sides. The platform is initially focused on companies building in and around AI, though other industries can join and will be opened up as the pool grows. The service is paid, but founding places are open and free to join without a credit card. GoHalves positions itself as a way to trade audiences rather than ad budgets, emphasizing that partnership-led acquisition is cheaper than paid advertising and that co-marketing is an effective way to grow an email list.

Category: Advertising
Pricing: Paid

Problem solved

GoHalves solves the difficulty B2B tech brands face in finding and executing co-marketing partnerships. It replaces cold DMs and spreadsheets with matchmaking based on audience overlap and compatibility, automatically drafts campaign proposals, and provides per-side tracking, so brands can trade audiences rather than ad budgets.

Use cases

Finding non-competing B2B tech brands whose audiences overlap for co-marketing
Launching newsletter swaps between brands with complementary ICPs
Running joint social media campaigns with draft copy and tracking links
Creating co-branded deals or promotions with shared performance tracking
Executing podcast or in-app cross-promotions with pre-filled proposals
Growing email lists through partnership-led acquisition instead of paid ads
Tracking campaign results per partner with unique links and dashboards

Audience

Business Users
Startups
Enterprise
Product Managers
Content Creators

Pros

Automates matchmaking based on audience overlap and compatibility
Drafts campaign proposals and copy for both sides
Provides per-side tracking links and dashboards
Free to join for founding places, no card required
Reduces time spent on cold outreach and spreadsheets

Cons

Limited to tech brands, initially focused on AI companies
Requires both sides to accept a match before campaign details open
Paid pricing after founding period
Campaign types may be limited to newsletter, social, deal, podcast, and in-app
Newer platform with limited public track record

Official website: https://gohalves.ai/

Canonical LambdaBase page: https://www.lambdabase.com/tools/gohalves

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GoHalves

Paid

★ 1 • Updated Sep 12, 2026, 11:57 PM

GoHalves is a co-marketing matchmaking platform for B2B tech brands.

Use Cases ▼

Finding non-competing B2B tech brands whose audiences overlap for co-marketing

Launching newsletter swaps between brands with complementary ICPs

Running joint social media campaigns with draft copy and tracking links

Creating co-branded deals or promotions with shared performance tracking

Executing podcast or in-app cross-promotions with pre-filled proposals

Growing email lists through partnership-led acquisition instead of paid ads

Tracking campaign results per partner with unique links and dashboards

What Problem It Solves ▼

Key Features ▼

✓

Automates matchmaking based on audience overlap and compatibility

✓

Drafts campaign proposals and copy for both sides

✓

Provides per-side tracking links and dashboards

✓

Free to join for founding places, no card required

✓

Reduces time spent on cold outreach and spreadsheets

Overview

Full Description ▼

The onboarding process begins with a short interview where users can speak or type answers to build a brand profile. GoHalves then presents matches with compatibility scores and ICP overlap logic. Once both sides accept a match, the platform breaks the ice by generating a pre-filled proposal based on what each brand wants and does best. Both partners can edit and tweak the proposal before scheduling the campaign.

GoHalves supports several ready-made campaign playbooks, including newsletter swaps, social promotions, deals, podcast features, and in-app cross-promotions. For each campaign type, it drafts suggested copy, links, tracking, and reporting for both sides. The platform is initially focused on companies building in and around AI, though other industries can join and will be opened up as the pool grows.

The service is paid, but founding places are open and free to join without a credit card. GoHalves positions itself as a way to trade audiences rather than ad budgets, emphasizing that partnership-led acquisition is cheaper than paid advertising and that co-marketing is an effective way to grow an email list.