Lily Revenue
Lily Revenue is a free revenue analysis tool designed specifically for Apple Ads. It addresses a common pain point for advertisers: the lack of visible revenue data within Apple Ads campaigns. By adding a dedicated revenue column, the tool makes it easier to see which ads, keywords, and ad groups are actually generating income, rather than just clicks and impressions. The tool integrates with Apple Ads to pull campaign performance data and enrich it with revenue metrics. This allows advertisers to move beyond cost-focused optimization and toward a more holistic view of return on ad spend (ROAS). With this information, users can make more informed decisions about budget allocation, bidding strategies, and overall campaign structure. Lily Revenue is positioned for marketers, app developers, and product teams who rely on Apple Ads for user acquisition. Its simple, focused approach means users can quickly identify top-performing campaigns and double down on what works, while pausing or adjusting underperformers. The tool is free to use, making it accessible to startups and small businesses as well as larger enterprises. While the tool is currently limited to Apple Ads, it serves as a practical solution for anyone looking to close the gap between ad spend and revenue in the Apple ecosystem.
- Category
- Revenue analysis
- Pricing
- Free
Problem solved
Lily Revenue solves the problem of missing revenue data in Apple Ads campaigns. It provides a clear revenue column so advertisers can see which ads generate income, enabling better optimization and return on ad spend measurement.
Use cases
- Measuring revenue generated from Apple Ads campaigns
- Identifying high-performing keywords and ad groups
- Optimizing Apple Ads budgets based on revenue data
- Reporting on return on ad spend (ROAS) for Apple Ads
- Comparing revenue across different campaigns
- Making data-driven decisions for app user acquisition
Audience
- Developers
- Business Users
- Product Managers
- Startups
Pros
- Free to use
- Focuses specifically on Apple Ads revenue
- Provides a simple revenue column
- Helps optimize ad spend
- Accessible to small teams
Cons
- Limited to Apple Ads platform
- Requires access to Apple Ads account
- No detailed documentation available
- May not support other ad networks
Official website: unavailable
Canonical LambdaBase page: https://www.lambdabase.com/tools/lily-revenue