Problem solved

Marketing data often lives in multiple, complex dashboards that require technical expertise to interpret. Lupli simplifies this by integrating key ad and analytics platforms and allowing users to query their data using everyday language. It translates technical metrics like ROAS and CPA into plain-language explanations, highlights what changed, and recommends actions, saving hours of manual analysis and reducing the risk of misinterpreting marketing performance.

Use cases

• Check return on ad spend (ROAS) for specific campaigns or date ranges
• Compare advertising performance between Google Ads and Meta Ads
• Receive daily AI summaries of marketing metrics and changes
• Identify top-performing campaigns and ad sets with plain-language questions
• Monitor cost per acquisition (CPA) trends across channels
• Ask ad-hoc questions to explore data without building custom reports

Audience

• Business Users
• Enterprise
• Startups

Pros

• Natural language interface makes analytics accessible to non-technical users
• Integrates multiple major ad and analytics platforms in one view
• Provides plain-language explanations and actionable recommendations
• Daily AI summaries and automated monitoring of account changes
• Quick setup with one-click integrations

Cons

• Limited initial integrations (Google Ads, Meta, GA4)
• Requires third-party platform connections to deliver full value
• No mobile app or offline access mentioned
• May lack advanced customization or deep-dive analytics for power users