NumberHill Analytics
NumberHill is a revenue attribution analytics platform that connects website traffic directly to payment processors like Stripe, LemonSqueezy, Polar, Shopify, and Dodo Payments. It enables businesses to see exactly which marketing channels, campaigns, and pages drive paying customers, attributing real dollar values to each visitor source. The tool is currently free during its beta period until September 30, 2026, with no credit card required. The platform offers a lightweight JavaScript snippet (about 4KB) that installs in minutes, along with cookieless and cookie-based options to respect user privacy preferences. Once integrated, NumberHill provides a real-time dashboard showing metrics like revenue per channel, visitor journeys from first touch to conversion, AI bot traffic filtering, and revenue-per-visitor breakdowns. It also supports webhook automation for high-value actions. By passing a unique visitor ID into the payment processor's metadata and connecting webhook events, NumberHill matches transactions to individual visits, giving granular attribution. Refunds are netted out automatically. The tool is designed for founders, marketers, and product teams who want to optimize their marketing spend based on actual revenue outcomes rather than vanity metrics like pageviews.
- Category
- Analytics
- Pricing
- Free
Problem solved
Traditional web analytics tools show vanity metrics like pageviews and sessions but do not reveal which visitors turn into paying customers. NumberHill solves this by directly linking web traffic to payment processors, attributing each sale to the specific marketing channel, campaign, or page that initially brought the visitor. This gives businesses a clear, dollar-based understanding of their marketing ROI.
Use cases
- Attribute revenue to marketing channels
- Track customer journeys from first touch to payment
- Identify high-ROI traffic sources
- Monitor AI bot traffic separately
- Automate webhooks for high-value visitor actions
- Optimize ad spend based on revenue per channel
- Compare content marketing and social media performance
Audience
- Business Users
- Product Managers
- Content Creators
- Startups
- Developers
Pros
- Free during beta period (until Sept 2026)
- Quick 5-minute setup with lightweight script
- Direct revenue attribution to multiple payment processors
- Built-in AI bot filtering
- Real-time dashboard with full-funnel journeys
Cons
- Limited to web traffic only (no native app tracking)
- Cookieless option resets visitor IDs daily, losing long-term attribution
- Only supports specific payment processors
- Early-stage product may lack enterprise features
- No self-hosted option
Official website: https://numberhill.com/
Canonical LambdaBase page: https://www.lambdabase.com/tools/numberhill-analytics