Product Launch Checklist
Product Launch Checklist is a free web-based checklist for indie makers and small teams shipping software products such as SaaS, mobile apps, AI tools, browser extensions, open source projects, and developer tools. The site offers a structured checklist that runs from "the product works" through the first month after launch, organized into eight phases: Before you launch, Product ready, Website ready, Launch assets, Get listed, Launch day, First week after, and First month. It presents 43 items, with each item explaining why it matters and when it can be skipped. The checklist adapts to the selected launch type, so items that do not apply drop out. No account or email is required, and progress ticks are stored in the browser. Users can share a link, print the checklist, export it as Markdown, or create GitHub tasks. The site also provides prompts to ask AI assistants such as ChatGPT, Claude, Perplexity, and Google AI about the checklist. It is positioned as a free, practical resource for product launches rather than a generic framework.
- Category
- Productivity
- Pricing
- Unknown
Problem solved
Shipping software without guidance often means recreating the wheel or following generic launch frameworks that treat all products identically. This checklist addresses that gap by combining practical, product-type-specific launch steps, explaining why each step matters and when it can be skipped, so indie makers and small teams can prepare and execute a software launch without missing critical tasks.
Use cases
- Prepare a SaaS product for launch
- Plan the launch of a mobile app
- Coordinate launch tasks for an AI tool
- Ship a browser extension with a structured checklist
- Release an open source project
- Launch a developer tool
- Track launch progress across eight phases
- Export or print a launch checklist for team review
Audience
- Developers
- Product Managers
- Startups
- Hobbyists
Pros
- Free to use with no account or email required
- Tailors checklist items by product launch type
- Explains why each item matters and when to skip it
- Saves progress in the browser
- Supports sharing, printing, Markdown export, and GitHub tasks
Cons
- No account-based sync or team collaboration
- Does not integrate directly with project management tools
- Checklist is static and may not cover every edge case
- No native mobile app or browser extension
- Requires manual ticking and review
Official website: https://productlaunchchecklist.com/
Canonical LambdaBase page: https://www.lambdabase.com/tools/product-launch-checklist