Roger
Roger is an AI agent that connects to your Google Ads account and helps you manage campaigns through a natural language chat interface. It audits campaigns for wasted spend, identifies low-performing keywords, drafts negative keywords and bid changes, and applies them only after your approval. By default, Roger operates in read-only mode, ensuring you remain in control. It is built with privacy and security in mind: EU-based, GDPR-aligned, and annually audited under Google's CASA Tier-2 security assessment. With Roger, you can set up autonomous routines that run on schedules—like weekly health checks, spend anomaly alerts every 30 minutes, or pausing keywords below a certain CTR. It monitors your account 24/7 and pings you only when something needs your attention. You can ask Roger anything in plain English, such as 'Why is my Search campaign overspending?' or 'Build the weekly performance report for Acme', and it will pull the relevant data instantly. Roger also generates clear, actionable performance reports—covering spend breakdowns, keyword metrics, and recommendations—exportable as PDFs or shareable links. It integrates seamlessly with Google Ads, Google Analytics, Search Console, and Google Tag Manager, pulling all necessary data without manual CSV exports or setup. The tool is designed to save advertisers time (up to 8 hours per week) by handling the daily grind of campaign monitoring and optimization, freeing them to focus on strategic growth. It is free to start (no credit card) with 500 credits, and team plans offer per-seat pricing with more credits and shared connections.
- Category
- AI Agents
- Pricing
- Freemium
Problem solved
Digital advertisers and PPC managers spend countless hours manually monitoring Google Ads campaigns, digging through data to find wasted spend, underperforming keywords, and anomalies. They often rely on complex spreadsheets and manual reporting, which is time-consuming and prone to human error. Roger solves this by automating campaign auditing, real-time monitoring, and reporting through a conversational AI agent. It provides instant insights, draft optimizations, and autonomous routines, allowing advertisers to focus on high-level strategy rather than repetitive tasks.
Use cases
- Auditing campaigns to identify wasteful spend, such as generic search queries with low conversion rates, and adding them as negative keywords.
- Building automated weekly or monthly performance reports with spend, conversion, and CPA breakdowns, ready for clients or internal review.
- Setting routine checks, e.g., pausing search keywords with CTR below 2%, to maintain account health without manual intervention.
- Monitoring spend anomalies in real time and receiving instant alerts when a campaign’s spend spikes unexpectedly.
- Managing multiple client accounts through Google Ads Manager (MCC) and generating client-grade PDF reports with a single request.
- Asking ad-hoc questions like 'Why did my Display campaign cost per conversion increase?' and getting immediate data-driven answers.
Audience
- Business Users
- Startups
- Enterprise
Pros
- Saves up to 8 hours per week by automating routine monitoring and reporting.
- Read-only by default with explicit confirmation for budget changes, ensuring safety and control.
- EU-based, GDPR-aligned, and CASA Tier-2 audited for strong privacy and security.
- No training required—natural language chat interface is intuitive for non-technical users.
- Free tier available with full feature access, no credit card needed.
Cons
- Currently only supports Google Ads and related Google tools; lacks integration with other ad platforms like Facebook or LinkedIn Ads.
- Requires user approval for most actions, which may not suit advertisers seeking fully autonomous optimization.
- Credit-based pricing may limit heavy users on the free plan, requiring upgrade to Team plans for extended usage.
Official website: https://heyroger.ai/
Canonical LambdaBase page: https://www.lambdabase.com/tools/roger