toui
toui is a URL shortening and link management service tightly integrated with AI chat assistants such as Claude and ChatGPT. Users can create short links, generate QR codes, and track click performance without leaving the conversation. The service enables campaign link creation and performance analysis directly in the AI workflow, with AI able to read click data and provide natural language insights about channel performance, time patterns, and link engagement. Beyond basic shortening, toui offers branded short links through its toui Go feature, allowing users to create links under a custom subdomain without purchasing or configuring a domain. It also provides link-in-bio pages for social media profiles, custom domain support, device and location-based routing, social preview control, and shortening from Telegram. An API and MCP server are available for embedding toui into custom stacks or AI applications. The service positions itself as a link analytics tool embedded where users already work, emphasizing the ability to ask the AI assistant about campaign performance and receive data-backed answers. It supports multiple languages and markets features for content creators, marketers, and businesses seeking to track engagement across channels.
- Category
- Model Serving
- Pricing
- Paid
Problem solved
toui solves the problem of managing and analyzing short links outside of the user's existing AI workflow. Instead of switching between a link shortener and an analytics dashboard, users can create and track campaign links directly inside Claude or ChatGPT, ask the AI for performance summaries, and get natural language insights without manual data exports.
Use cases
- Create short links directly in Claude or ChatGPT for marketing campaigns
- Track campaign link performance by channel and hour using AI-assisted analysis
- Generate branded short links under a custom subdomain without owning a domain
- Set up link-in-bio pages for Instagram or Threads profile traffic
- Route users to different destinations based on device type or geographic location
- Embed URL shortening and click data into custom workflows via API or MCP
Audience
- Business Users
- Content Creators
- Startups
- Product Managers
- Developers
Pros
- Creates and tracks short links directly inside Claude or ChatGPT
- Supports branded short links without requiring a custom domain setup
- Includes link-in-bio pages, QR codes, and device/location routing
- Provides API and MCP integration for custom stacks
- Offers AI-assisted analysis of click data and campaign performance
Cons
- Advanced features require a paid plan
- Full value depends on using Claude or ChatGPT as the primary interface
- No self-hosted or open-source option
- Core URL shortening overlaps with established competitors; differentiation mainly via AI integration
Official website: https://toui.io/
Canonical LambdaBase page: https://www.lambdabase.com/tools/toui