toui.io
toui.io is a URL shortening service designed to integrate directly into AI workflows, notably with Claude and ChatGPT via an MCP server. Users can shorten links from within their AI chat conversations and immediately access performance analytics without leaving the interface. The service tracks clicks by channel, hour, and over time, allowing AI assistants to summarize campaign results, identify trends, and suggest actions based on real data. In addition to basic shortening, toui.io supports custom branded domains for enterprise use, device and location-based routing (e.g., sending iOS users to the App Store and Android to Google Play), and QR code generation for each link. Team collaboration is facilitated through shared workspaces with multiple seats. The platform also provides a Telegram bot for shortening links on the go and a free, open API with an MCP server for custom integrations. The service is built by Combolab and named after the Taiwanese phrase “tó-uī” (“where?”), reflecting its purpose: tracking where links lead and where clicks originate.
- Category
- Analytics
- Pricing
- Free
Problem solved
toui.io addresses the fragmentation between link management and AI-driven analytics by embedding URL shortening and click tracking directly into AI chat environments. It eliminates the need to switch between tools, enabling users to create short links, monitor performance, and receive AI-generated insights in one seamless workflow.
Use cases
- Shorten links and track clicks within Claude or ChatGPT conversations
- Analyze marketing campaign performance by channel and time using AI summaries
- Route users to different destinations based on device or location from a single short link
- Create branded short links for SMS marketing with custom domains
- Generate and download QR codes for offline-to-online tracking
- Collaborate with team members on link analytics in a shared workspace
Audience
- Developers
- ML Engineers
- Business Users
- Content Creators
- Product Managers
Pros
- Seamless integration with Claude and ChatGPT via MCP server
- Detailed click analytics by channel, hour, and device
- Custom domain support for branded links
- Free tier available for basic usage
- API and MCP server for developer extensibility
Cons
- Limited to AI workflow context; may not suit traditional URL shortener use cases
- No self-hosting option available
- Branding on free links uses toui.io domain by default
- Relatively new service (launched 2026) with limited track record
- Analytics depend on service uptime and third-party API availability
Official website: https://toui.io/
Canonical LambdaBase page: https://www.lambdabase.com/tools/toui-io