Website Auditor
Website Auditor is a SaaS platform that helps businesses assess and improve their visibility in AI-powered search and recommendation systems, such as ChatGPT. As consumers increasingly use AI tools instead of traditional search engines to find local businesses and services, many companies remain invisible to these emerging channels. Website Auditor scans AI models in real time to determine whether a given business is mentioned and recommended, providing a clear audit of its current AI presence. The tool is designed for ease of use: users simply enter a business name and city, and within about a minute, they receive a free, anonymous audit report. No account or registration is required, making it accessible to any business owner. For developers and enterprises, Website Auditor offers a REST API to integrate AI visibility checks into existing dashboards, monitoring systems, or SEO workflows. An open-source MCP (Model Context Protocol) server is also available on GitHub, allowing developers to build bespoke integrations with AI assistants. By highlighting the gap in AI search visibility—Gartner predicts 50% of customers will use AI over Google by 2028—Website Auditor gives businesses a competitive edge. It covers multiple industries and has already audited hundreds of websites. The platform is continuously updated to reflect changes in AI model behavior and search ranking factors.
- Category
- Website Analytics
- Pricing
- Unknown
Problem solved
Many businesses are unaware that consumers using AI tools like ChatGPT cannot find them, leading to lost opportunities. Website Auditor solves this by revealing whether and how a business appears in AI-generated recommendations, enabling data-driven optimization for the next generation of search.
Use cases
- Audit your business's visibility in ChatGPT recommendations
- Monitor AI search presence over time via the API
- Optimize local business discoverability for AI-driven queries
- Compare your AI visibility against competitors
- Integrate AI audit data into existing SEO or analytics dashboards
Audience
- Business Users
- Enterprise
- Startups
Pros
- Free and anonymous audit with no registration
- Delivers results in under one minute
- Addresses the growing importance of AI search visibility
- API and open-source MCP server for integration
- Simple, user-friendly interface
Cons
- Limited to AI search visibility checks; no on-page SEO tools
- Pricing for advanced features not publicly disclosed
- Relatively new tool with a small reputation base
- Requires manual input of business name and city for each audit
- May not cover all AI platforms (e.g., Bard, Bing AI)
Official website: https://website-auditor.io/
Canonical LambdaBase page: https://www.lambdabase.com/tools/website-auditor