Wire AI
Wire AI is an AI-native growth engineer for mobile apps. It observes where users drop off in the activation and onboarding journey, then automatically generates four variants (A/B/C/D) for each tested step, runs them on real users, and keeps the winner. The winning variant becomes the new baseline and the loop continues to the next stage. The platform includes an engine step that personalizes each user's initial app state based on onboarding answers and existing app data. It supports dynamic onboarding, in-app review timing, in-app questionnaires, and other journey stages. A React Native SDK and Expo boilerplate are provided for integration, along with documentation, MCP, and skills. Wire AI offers a free tier and includes a console that shows completion rate over time, with markers for configuration changes. The product aims to improve activation and retention without manual A/B testing, and one production app reported 69% to 93% activation and 120% user growth in two weeks.
- Category
- Observability
- Pricing
- Free
Problem solved
Analytics tools show where users leave but require manual effort to design and run experiments. Wire AI automates the experimentation loop: it generates multiple variants for each step of the user journey, tests them on real users, and retains the best-performing variant. This helps mobile app teams improve activation, onboarding, and retention without writing manual A/B tests or waiting on product/engineering cycles.
Use cases
- Automated A/B testing of onboarding flows
- Dynamic personalization of initial app state
- Optimizing in-app review timing
- Testing in-app questionnaire wording and timing
- Improving activation and retention rates
- Reducing manual experimentation effort for mobile teams
Audience
- Developers
- Product Managers
- Data Scientists
- ML Engineers
- Startups
Pros
- Automates generation and testing of multiple variants
- Keeps winning variant automatically and iterates
- AI personalization engine step for initial app state
- Free tier available
- React Native SDK with Expo boilerplate
Cons
- Limited to mobile app growth use cases
- Requires SDK integration
- Primarily React Native ecosystem
Official website: https://getwireai.com/
Canonical LambdaBase page: https://www.lambdabase.com/tools/wire-ai